The flagship brand of Feu Hermanos, a Spanish family who built one of Portimão's great sardine canneries in the early twentieth century. Production stopped in the 1970s when the factory became the Museu de Portimão. Ramirez acquired the brand from the Feu heirs and relaunched it in 2014, producing sardines at their Matosinhos facility with packaging recreated from the original 1950s designs.