Patagonia Provisions

The food division of Patagonia, the outdoor apparel company, launched in 2012 to demonstrate that food production can be guided by the same environmental ethics as the broader brand. The tinned fish range, including salmon, anchovies, mackerel, and mussels, is sourced exclusively from MSC-certified sustainable fisheries and Patagonia-approved aquaculture. Products sold through Patagonia retail channels and select specialty food retailers. No direct-to-consumer pipeline; brand encyclopedia entry only.